Quill Engage Blog

Quill Engage Helps Identify and Stop Google Analytics Spam

Spam. No one likes it. It is a complete nuisance. And when it enters your analytics, it makes you confused and then downright angry! “Oh, look! We had a 15% increase in visits last month! Oh no, wait - it’s spam again.” Ugh. Where to start?

If you are a Google Analytics user, I’m sure you are frustrated by the spam showing up in your Google Analytics accounts. And lately, the pace at which spam is infiltrating these numbers is absolutely astounding. And it is coming from all angles - referral spam, event tracking spam, ghost spam, crawler spam.

We wanted to start doing something proactive to help any Quill Engage user struggling with this issue. So starting last week (when we launched our new product) we began pointing out common spam referrals and event spam links that we see over and over in your reports. Each time we see these spam culprits, we point them out in the report as possible spam contributors so you can investigate them further.

We also found a wonderful blog post on Moz that does a great job of defining how these spam sites work and the best way to get rid of them in your Google Analytics account. The cleaner your data, the better your Quill Engage reports will read and the more insight and understanding you will get out of it. That’s what we want. We also link to this blog post within our Quill Engage reports so you have a convenient resource to help you eradicate the spam.

We would love to hear from you on this topic! If you know of an alternative method that is working for you, please let us know and we will be happy to share with our Quill Engage community. And if you see a spam referral or link in your report that we have not highlighted, please share that with us as well. You can reach out to us anytime at quillengage@narrativescience.com.

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Quill Engage


  • 1 Google Analytics report
  • Scheduled weekly and monthly reports*
  • Basic report that includes sessions, traffic, and referrals
  • 1 email recipient
  • Google Docs integration

Quill Engage


  • Includes 10 Google Analytics reports, additional reports can be added for $4 per report
  • Scheduled weekly and monthly reports*
  • Basic report plus goals, events, and ecommerce
  • Custom Segment reporting
  • 10 email recipients
  • PDF files available for download
  • Google Docs integration
  • Custom Key Performance Indicators
  • Custom branding and colors