If you’re a marketer, one of your top jobs is keeping your clients happy. Whether they’re paying customers or internal stakeholders, you’ve got to find ways to engage your clients, to provide them the information and insights they need for their business, and to give them a personalized experience. Trying to do all of that in addition to meeting all of your other responsibilities can be a real challenge. Fortunately, there are plenty of tools out there that can help make the job a whole lot easier.
In this post, I’ve compiled four of my favorites. These are tools that I use all of the time and my clients love me for it. Why? Because in their own small way, they all allow me to give them better service. Check them out to see what I mean.
Google Alerts is a great tool for keeping tabs on what’s going on in the world. Basically, it’s a notification service that sends you an e-mail every time a specific search term shows up in a new piece of content online. I’ve found it particularly useful for monitoring press coverage about specific companies and individuals. That way you can proactively notify clients when they get mentioned in the media unexpectedly or at least always be aware of what’s going on.
It’s often helpful to set up alerts about your competitors as well so that you can monitor what they’re up to. After all, you never know when having that knowledge in your back pocket will come in handy.
BuzzSumo is a tool that I like to use to get insights about content. It tells me what topics are getting the most traction with my audience, how content is getting shared across different social channels, and who the key influencers are that are driving the conversations I care about forward.
As you can imagine, being able to share that kind of information with your clients is incredibly useful. Whereas it would take hours to do this work manually — and that’s assuming you know how to — you can now access this data with the click of a few buttons. It’s a great way to add value.
I use Crowdfire to help optimize my clients’ Twitter and Instagram accounts. What I like about this tool is that it works in three phases. First it help you to remove all of your irrelevant or spam followers so that you’re left with your true target audience. Then it gives you ways to engage your audience and get them talking about you. Finally, it help you to reach new high-quality audiences so that you can grow your followers.
If you’re responsible for managing other people’s social accounts, this is a great way to easily start getting results.
4) Quill Engage
I think I’d be remiss if I didn’t mention Quill Engage here. If you read this blog then you probably already know that it’s a tool that analyzes your website’s Google Analytics data and turns it into easy-to-understand narratives. So, instead of trying to make sense of all of those numbers yourself, all you have to do is read the reports Quill Engage produces to glean all of the insights.
What you might not know is that you can personalize those reports to include your client’s logo and brand colors. Admittedly, it’s a small touch, but it’s a nice way to customize the information that you’re giving them. Not only are the insights incredibly useful, they’re presented in a way that aligns with your client’s look and feel.
Last But Not Least, Don’t Forget...
One of the best things about all of these tools is that they’re either completely free or have free versions that you can use. While you can definitely get better functionality if you sign up for the paid options, it’s great knowing that you can test these all out without spending a dime before deciding whether or not to commit. It’s definitely a win-win.